Thursday, March 29, 2012

It's all about the spin

The media coverage of events from killings in the Middle East to the importance of birth control has one thing in mind. How can I create a gripping story that will capture the attention of the masses? Fox news to Rush's radio network are capturing the attention of the public with this issue of should employers cover birth control? But so is the Daily Show, and all the media stations from Fox to Comedy Central are using the entertainment of the issue to capitalize and increase the audience numbers. What better way to get attention then to get society mad and make them pay attention to the issue.

While the audience is ready to listen another issue has been created, and the issue is what the stations are covering. Taking the the testimony of a single woman and spinning it into a workable story. Instead of presenting all the facts and both sides the networks are driving to increase viewership and listeners. They want you to listen, they want you to focus on what they're telling you, but they don't want you to see the other side. They want you to focus on the story they have spun and keep you trapped in that web.

There are bigger issue that need to be focused on with this issue of birth control, but the networks have already spun their stories. Capturing the audience while leaving them in the dark.

It all about how they spin it.

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