College marketing has become survival of the fittest. If they are well known or are willing to pay the price both socially and economically they WILL get there name out there and be heard through any means of advertisement. I know that personally nothing meant more to me when i was searching for a college then the truth, simplicity, and hearing/reading information directly form the source, and these for-profit companies are destroying this possibility and making it tedious for the schools and students. The companies in the article also NEVER directly discussed the issue at hand and took responsibility. Both of the CEO's just brushed it off, and apologized as if that changed what they are representing, a lie. This is a big problem because it gives their companies a bad rep for falsely representing these schools, and the Colleges a bad rep for not dealing with the issue at hand. Both of these groups need to realize how much of an effect what kids hear and see and the media have an effect on us. Just reflect on your college searching, and how did YOU find schools? internet? T.V? radio? maybe counselor or teacher recommendation? any of these require a source and that source must be valid, helpful, and legit.
False advertisements stream the web and the media with regularity in today’s society, and it causes disruption to the production of businesses all over. This article argues that misleading advertisements created by websites like Education Start and College Bound interfere with students search for college admissions, and damage other schools potential to gain applicants. I however, feel very little damage is being done. No one this day in age is dumb enough to “accidently” submit an application to a for profit college that they didn’t intentionally seek out. Due to the cost that accompanies the admissions, the process of searching for a college is a task that requires a great amount of attention and precision. For this reason I don’t believe anyone in their right mind would neglect to recognize a link set up by College Bound or Education Start as faulty. A good majority of us know enough to redirect the search for admissions to the college that was initially requested. So how much damage is really being done? It is a super sneaky and undeniably annoying game that websites like College Bound and Education Start play, but I don’t find it worthy of such a fuss. Because regardless of the issue’s popularity amongst the affected businesses, students, and bloggers like you, it’s nowhere near worthy of the expense of tracking down every false advertisement to be eliminated.
ReplyDelete- Vanessa Mincolla